Book a Demo

Frequently asked questions

Everything you’re wondering about
Julia.

The questions marketing and admissions teams ask most, answered plainly. Choose your type of institution to focus the list, or browse all of them. If yours isn’t here, book a demo and we’ll answer it against your own website.

Book a Demo

Show questions for:

The basics

Julia is an AI assistant built specifically for the websites of universities, colleges and schools. It answers prospective students’ and families’ questions instantly, in any language, at any hour, using your own website content as its source. It also qualifies enquiries and captures leads, so serious prospects don’t leave your site without you knowing they were there.

 

Most chatbots follow rigid scripts and answer a narrow set of questions. Julia holds a real conversation, drawing on the full content of your website to respond to whatever a visitor asks – entry requirements, fees, deadlines, courses, visas, campus life. It also does the part generic bots don’t: it asks your qualification questions and captures contact details, turning anonymous visitors into leads your team can follow up.

 

Three groups in particular: universities and colleges, independent and international schools, and English language schools. The common thread is high-value enrolments, prospective students and families researching from around the world, and a website that has to answer for the institution when no one is available to.

 

Accuracy and control

From your own content. We build Julia’s knowledge base from your website and any other material you choose to add. You review and approve that source before Julia goes live, so it answers from information you control, not from the open internet.

 

Julia answers from the content you approve, which keeps it grounded in your own information rather than guessing. If something isn’t covered, Julia is set up to say so and point the visitor to the right next step rather than making an answer up. You can review conversations at any time to see exactly how it is responding.

Yes. You decide what goes into the knowledge base, you approve it before launch, and you can update it whenever your information changes. If there are topics you would rather Julia didn’t handle, we configure that with you.

 

Rather than guess, Julia acknowledges it and guides the visitor to the right route – a contact point, a form, or a booking. The question is captured in the transcript, so your team can see what was asked and follow up.

 

Leads and qualification

When a visitor engages, Julia can invite them to share their contact details, such as a name and email or a WhatsApp number. You receive the full conversation, so you know who visited, what they wanted to know, and how ready they are to apply.

Julia asks the questions you set – course interest, entry year, budget, nationality, English level, whatever matters to your team. By the time a lead reaches you, the qualifying information is already gathered, so your team spends its time on the prospects most likely to enrol.

Yes. You get full transcripts of every conversation. Beyond individual leads, that gives you a clear picture of what prospective students are asking most – useful for your website, your content and your recruitment planning.

Julia is built to pass captured leads into your systems so they don’t sit in isolation. We’ll look at your setup on a demo and confirm exactly how it fits.

Setup and IT

About two weeks. We build your knowledge base from your website content, you review and approve it, we configure your qualification questions with you, and we test before launch.

No. There’s no redesign and no change to your tech stack. Going live is a single line of code that your web team adds, typically in under 30 minutes.

Julia responds in the language the visitor uses. For institutions recruiting internationally, that means a prospective student in São Paulo or Jakarta gets an answer in their own language, at their own hour.

Very little of your time. You give us access to your website content, review and approve the knowledge base, and help shape the qualification questions. We handle the build, the testing and the ongoing optimisation.

Data and privacy

Data protection matters, and it matters more in education than almost anywhere. Julia works only from the content you approve, and enquiry data is handled so that it flows into your systems rather than being scattered. On a demo we’ll take your team through exactly how enquiry data is captured, stored and passed on, so your data protection lead can review it properly.

Pricing and getting started

Julia is a SaaS product: a one-time setup fee to build and configure your assistant, then a monthly subscription that covers ongoing monitoring, updates and optimisation. The economics are straightforward – for most institutions, a single additional enrolment covers the subscription many times over. We’ll give you the figures for your institution on a demo.

No long lock-in. After the first two months, you can cancel with one month’s notice.

 

Yes, and it’s the best way to understand it. We’ll build a working demo using your own website content, so you can see exactly how Julia answers your prospective students’ real questions. It takes about ten minutes, and there’s no commitment.

Book a demo. We’ll show you Julia working on your own site, answer anything specific to your institution, and set out what going live would look like.

For universities and colleges

Yes. International students often ask whether their own qualifications will be accepted. Julia answers from your published entry requirements, and you can give it the country-specific detail you want it to use, so the answer is accurate for where the student is applying from.

Yes. Julia is trained on your full website, so it can answer across courses, faculties and departments rather than a single area. That is often where prospective students get lost, and where a lot of enquiry email starts.

That is one of the main reasons institutions use it. Julia handles the routine, repeated questions instantly, which frees your admissions team for the conversations that move a prospect towards enrolling.

For independent and international schools

Yes. Julia draws on your admissions content to answer the specific questions families ask about entry points, boarding, scholarships, curriculum and pastoral care, at any hour and in the family’s own language.

Julia answers from the visa and CAS guidance you publish and approve, so overseas families get consistent information without waiting for office hours. Anything it isn’t set up to answer is passed to your team with the question captured.

Yes. Because the knowledge base is built from your own content, it reflects your school’s structure, entry points and fees, whether you are a UK day or boarding school or an international school.

For English language schools

Yes. Those can be built into your qualification questions, so a lead arrives already sorted by level, course interest and intended start date, and your team can prioritise accordingly.

Yes, and that is a core use case. Course dates, price lists, accommodation options and visa requirements are exactly the repetitive questions Julia answers instantly, freeing your team during busy enrolment periods.

Yes. Julia responds in the language the student uses and is available around the clock, so enquiries from different time zones are answered immediately rather than queuing for the next working day.

Still have a question?

See Julia answering your prospective students’ real questions, on your own website. Ten minutes, no commitment.

Book a Demo

No commitment. Live example using your own website.