Your University Website Has the Information. But Does It Answer the Question?
Your university website has the information prospective students need. But can they get a clear answer to a real question?
Managing Fine? What About the Students Who Never Enquire?
Your enquiry inbox may be under control, but what about prospective students who never enquire? The real conversion problem may happen before your team ever hears from them.
What Prospective Students Ask That Your Website Doesn’t Answer
Most universities have a good idea of what prospective students ask by email. Admissions teams field the same questions every day: entry requirements, tuition fees, scholarships, application deadlines, accommodation, career outcomes. What those enquiries don’t tell you is what prospective students searched for on your website, couldn’t find, and then abandoned. That may be the […]