Your University Website Has the Information. But Does It Answer the Question?
Your university website has the information prospective students need. But can they get a clear answer to a real question?
Managing Fine? What About the Students Who Never Enquire?
Your enquiry inbox may be under control, but what about prospective students who never enquire? The real conversion problem may happen before your team ever hears from them.
What Prospective Students Ask That Your Website Doesn’t Answer
Most universities have a good idea of what prospective students ask by email. Admissions teams field the same questions every day: entry requirements, tuition fees, scholarships, application deadlines, accommodation, career outcomes. What those enquiries don’t tell you is what prospective students searched for on your website, couldn’t find, and then abandoned. That may be the […]
Is Your Website Costing You Student Enquiries?
Your marketing team has invested in SEO. Your digital campaigns are driving traffic. Your social media channels are creating awareness. Prospective students and parents are finding your website. So why aren’t more of them getting in touch? The answer may be your website. Education websites have been designed to provide information. But today’s prospective students […]
Not all chatbots are equal: why “trained on your own content” changes everthing
More universities are considering a chatbot for their websites. All need to make sure the one they add will be worth using. That distinction matters more than the decision to have one at all, because the gap between a generic FAQ bot and an assistant trained on your own approved content is the gap between […]