Your University Website Has the Information. But Does It Answer the Question?
Your university website has the information prospective students need. But can they get a clear answer to a real question?
Managing Fine? What About the Students Who Never Enquire?
Your enquiry inbox may be under control, but what about prospective students who never enquire? The real conversion problem may happen before your team ever hears from them.
What Prospective Students Ask That Your Website Doesn’t Answer
Most universities have a good idea of what prospective students ask by email. Admissions teams field the same questions every day: entry requirements, tuition fees, scholarships, application deadlines, accommodation, career outcomes. What those enquiries don’t tell you is what prospective students searched for on your website, couldn’t find, and then abandoned. That may be the […]
Is Your Website Costing You Student Enquiries?
Your marketing team has invested in SEO. Your digital campaigns are driving traffic. Your social media channels are creating awareness. Prospective students and parents are finding your website. So why aren’t more of them getting in touch? The answer may be your website. Education websites have been designed to provide information. But today’s prospective students […]
The real cost of a slow reply: what one lost enrolment actually costs an independent school
Admissions teams at independent and international schools rarely think of a missed enquiry in financial terms. It feels like a small, forgettable thing — a prospectus request that sat in an inbox over the weekend, a scholarship question that didn’t get answered until Monday. Nobody logs it as a loss, because nothing visibly went wrong. […]