Independent & International Schools

When a prospective family asks a question, every hour of silence is an enrolment moving to another school.

Families choosing an independent or international school compare several at once, often from another country and time zone. The school that answers first, clearly and at any hour, is the one that gets the visit, the application, and the place filled. Julia makes sure that school is yours.

Your admissions team can't be online at 11pm across five time zones. Julia can.

Prospective families don’t make quick decisions. They visit multiple school websites, compare fees and facilities, and ask detailed questions about entry points, boarding, scholarships, curriculum and pastoral care and the families you most want are often researching from overseas, late at night their time.

Your admissions team is responsive, knowledgeable and stretched. They can’t personally answer every enquiry the moment it arrives especially out of hours, in another language, during the registration rush. A prospectus request that waits two days, an overseas enquiry that lands at 2am, a scholarship question that sits unanswered over a weekend: each one is a family quietly moving on to the school that replied.

Every unanswered enquiry is a pupil and years of fees lost to a school that replied faster.

Most university websites are built for the institution, not the student. The information exists but it’s buried in PDFs, split across department pages, or only accessible during office hours.

£18,000-£60,000

One additional pupil can be worth this much a year and several years across a school career. The cost of a slow or unhelpful website experience is far higher than most schools realise.

The families who don’t hear back quickly don’t complain. They simply choose another school and you never know they were there.

Meanwhile your admissions team answers the same questions over and over: fees, entry requirements, boarding arrangements, scholarship availability, registration deadlines, and for international families visa and university pathway guidance. The answers already exist on your website. They’re just not fast or easy enough to find. That’s time your team isn’t spending on the visits, interviews and personal conversations that actually convert a family into an enrolment.

Julia answers every prospective family instantly and tells you who's serious.

Julia is an Al assistant trained specifically on your school’s own website content and any other data you want to add. It answers family questions instantly about admissions, fees, entry points, boarding, scholarships, curriculum and pastoral care, and, for international families, visa and university pathway guidance with accuracy you review and approve.

And it qualifies enquiries automatically. Julia can ask your pre-set questions, year group, entry year, day or boarding, nationality, budget, so your admissions team focuses only on the families genuinely ready to proceed.

What your admissions & marketing team gets

A premium, always-on experience that matches your school's reputation
Overseas families answered in their own language and time zone
Enquiries qualified automatically, serious families separated from browsers
Full conversation transcripts, so nothing falls through the cracks
Admissions time focused on the conversations that fill places

For the Bursar or Head:

one additional enrolment covers the cost many times over.

Live on your website in two weeks. No disruption to your team.

We build Julia’s knowledge base from your existing website content. You review and approve it. We configure the qualification questions with you. Your web team installs a single line of code typically under 1 minute.

Week 1

We extract and build your dataset from your website and any other data you add.

Week 1-2

We configure your lead-qualification questions with you.

Week 2

Testing and optimisation before go-live

Go live

A single line of code installed in under 1 minute.

Ongoing

We monitor, update and optimise continuously.

One additional pupil enrolment covers your subscription many times over.

Julia is priced as a SaaS product a one-time setup fee, followed by a monthly subscription covering ongoing monitoring, updates and optimisation.

🔒 Setup fee + monthly subscription – shared at proposal stage, not shown on site

No long-term contracts. After the first two months, you can cancel with one month’s notice.

See Julia answering questions
about your school.

We’ll build a working demo using your school’s own website content -so you can see exactly how Julia handles the questions your prospective families are actually asking.