The real cost of a slow reply: what one lost enrolment actually costs an independent school
Admissions teams at independent and international schools rarely think of a missed enquiry in financial terms. It feels like a small, forgettable thing — a prospectus request that sat in an inbox over the weekend, a scholarship question that didn’t get answered until Monday. Nobody logs it as a loss, because nothing visibly went wrong. […]
The midnight question: why your best prospective students are leaving before they ever contact you
It’s 11:40pm somewhere in the world, and a parent in Singapore is three tabs deep into your admissions pages. They’ve read the course outline twice. They have one question left — something small, like whether the January intake is still open, or whether a specific qualification is accepted — and there is no one on […]